In Macao – a city where Eastern and Western cultures intertwine, Muhammad Shahmeer from the Pakistani capital of Islamabad, set his sights on an entrepreneurial venture. He arrived in the city in 2022 as a resident, and later chose the globally-known Macao University of Tourism (UTM) as his academic home – a decision shaped by both family recommendations and thorough personal research.
As a Year 1 student in Bachelor of Science in Tourism Business Management programme, Muhammad experienced an education model that seamlessly integrates theory with practical application. The curriculum not only provides a solid academic foundation but also incorporates insights into the global tourism and hospitality landscape, equipping him with a deep understanding of Macao’s distinctive tourism industry. From integrated resorts and gaming to cultural heritage preservation, each course presents real-world examples of how destination branding and economic policies drive urban development.
Reflecting on his studies, Muhammad shared, “ One of the most influential aspects of my coursework has been analysing how Macao has positioned itself as an international tourism destination while addressing the challenges of market diversification and sustainable tourism initiatives. The government’s efforts on heritage conservation, eco-tourism and visitor experience management have provided valuable insights into the complexities of tourism planning and development.”
Muhammad’s academic journey at UTM has been more than just acquiring knowledge. It has been an immersive experience of Macao’s dynamic tourism industry. The university’s Career Day event, where he engaged with industry professionals, academics, and like-minded peers, inspired him to reflect on his future career path. He views such events as more than educational opportunities – invaluable platforms for networking, strategic thinking and shaping his entrepreneurial ambitions.
Living in Macao has also deepened Muhammad’s appreciation for cultural contrasts. He observed, “Macao is renowned for its efficient, international-standard tourism services, whereas my homeland, Pakistan, is celebrated for its warm, traditional hospitality, known as Mehman Nawazi. In regions like Hunza and Skardu, the generosity of local families is genuine – they welcome travellers into their homes, offering traditional cuisine, cultural experiences and even personal guided tours through breathtaking landscapes.”
This contrast in tourism and hospitality philosophies has enriched Muhammad’s understanding of global tourism, fueling his vision to become a bridge between two cultures. He envisions fostering greater interaction and collaboration between China and Pakistan in tourism and economic exchanges.
“China and Pakistan have a close diplomatic and economic relationship, which supports my objective of introducing Macao to a new audience while also developing tourism in Pakistan. By leveraging this relationship and the entrepreneurial skills I am acquiring, I hope to establish a business that will play a key role in cross-border tourism and economic collaboration,” he said.
Muhammad participated in the final oral exam alongside his classmates.
Muhammad on a site visit during his practicum
Muhammad joined the 2024 World Cities Branding Conference with classmates.
