{"id":11506,"date":"2024-05-17T15:28:38","date_gmt":"2024-05-17T07:28:38","guid":{"rendered":"https:\/\/www.utm.edu.mo\/NewsPortal\/?p=11506"},"modified":"2024-05-17T15:29:44","modified_gmt":"2024-05-17T07:29:44","slug":"tourism-retail-and-marketing-management-students-host-bazaar-at-lai-chi-vun-shipyards","status":"publish","type":"post","link":"https:\/\/www.utm.edu.mo\/NewsPortal\/tourism-retail-and-marketing-management-students-host-bazaar-at-lai-chi-vun-shipyards\/","title":{"rendered":"<strong>Tourism Retail and Marketing Management students host bazaar at Lai Chi Vun Shipyards<\/strong>"},"content":{"rendered":"<div id='gallery-1' class='gallery galleryid-11506 gallery-columns-1 gallery-size-herald-lay-a-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a class=\"herald-popup\" href='https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/234842237.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"990\" height=\"660\" src=\"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/234842237.jpg\" class=\"attachment-herald-lay-a-full size-herald-lay-a-full\" alt=\"\" aria-describedby=\"gallery-1-11510\" srcset=\"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/234842237.jpg 990w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/234842237-300x200.jpg 300w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/234842237-768x512.jpg 768w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/234842237-414x276.jpg 414w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/234842237-470x313.jpg 470w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/234842237-640x426.jpg 640w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/234842237-130x86.jpg 130w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/234842237-187x124.jpg 187w\" sizes=\"auto, (max-width: 990px) 100vw, 990px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-11510'>\n\t\t\t\tThe bazaar began with a fashion show \n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a class=\"herald-popup\" href='https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/313921971.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"990\" height=\"660\" src=\"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/313921971.jpg\" class=\"attachment-herald-lay-a-full size-herald-lay-a-full\" alt=\"\" aria-describedby=\"gallery-1-11511\" srcset=\"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/313921971.jpg 990w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/313921971-300x200.jpg 300w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/313921971-768x512.jpg 768w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/313921971-414x276.jpg 414w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/313921971-470x313.jpg 470w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/313921971-640x426.jpg 640w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/313921971-130x86.jpg 130w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/313921971-187x124.jpg 187w\" sizes=\"auto, (max-width: 990px) 100vw, 990px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-11511'>\n\t\t\t\tThe fashion show featured work from 11 Macao designers\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a class=\"herald-popup\" href='https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/1870222211.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1320\" height=\"742\" src=\"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/1870222211-1320x742.jpg\" class=\"attachment-herald-lay-a-full size-herald-lay-a-full\" alt=\"\" aria-describedby=\"gallery-1-11516\" srcset=\"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/1870222211-1320x742.jpg 1320w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/1870222211-990x556.jpg 990w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/1870222211-470x264.jpg 470w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/1870222211-640x360.jpg 640w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/1870222211-215x120.jpg 215w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/1870222211-300x168.jpg 300w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/1870222211-414x232.jpg 414w\" sizes=\"auto, (max-width: 1320px) 100vw, 1320px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-11516'>\n\t\t\t\tFashion show\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a class=\"herald-popup\" href='https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/1763105084.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"990\" height=\"660\" src=\"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/1763105084.jpg\" class=\"attachment-herald-lay-a-full size-herald-lay-a-full\" alt=\"\" aria-describedby=\"gallery-1-11515\" srcset=\"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/1763105084.jpg 990w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/1763105084-300x200.jpg 300w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/1763105084-768x512.jpg 768w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/1763105084-414x276.jpg 414w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/1763105084-470x313.jpg 470w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/1763105084-640x426.jpg 640w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/1763105084-130x86.jpg 130w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/1763105084-187x124.jpg 187w\" sizes=\"auto, (max-width: 990px) 100vw, 990px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-11515'>\n\t\t\t\tFashion show\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a class=\"herald-popup\" href='https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/641624445.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"990\" height=\"660\" src=\"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/641624445.jpg\" class=\"attachment-herald-lay-a-full size-herald-lay-a-full\" alt=\"\" aria-describedby=\"gallery-1-11512\" srcset=\"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/641624445.jpg 990w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/641624445-300x200.jpg 300w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/641624445-768x512.jpg 768w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/641624445-414x276.jpg 414w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/641624445-470x313.jpg 470w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/641624445-640x426.jpg 640w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/641624445-130x86.jpg 130w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/641624445-187x124.jpg 187w\" sizes=\"auto, (max-width: 990px) 100vw, 990px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-11512'>\n\t\t\t\tImpromptu performance featuring live painting and music by a violinist\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a class=\"herald-popup\" href='https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/773435308.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"990\" height=\"660\" src=\"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/773435308.jpg\" class=\"attachment-herald-lay-a-full size-herald-lay-a-full\" alt=\"\" aria-describedby=\"gallery-1-11513\" srcset=\"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/773435308.jpg 990w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/773435308-300x200.jpg 300w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/773435308-768x512.jpg 768w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/773435308-414x276.jpg 414w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/773435308-470x313.jpg 470w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/773435308-640x426.jpg 640w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/773435308-130x86.jpg 130w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/773435308-187x124.jpg 187w\" sizes=\"auto, (max-width: 990px) 100vw, 990px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-11513'>\n\t\t\t\tEnsemble from UTM\u2019s Music Society\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a class=\"herald-popup\" href='https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/1733329265.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"990\" height=\"660\" src=\"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/1733329265.jpg\" class=\"attachment-herald-lay-a-full size-herald-lay-a-full\" alt=\"\" aria-describedby=\"gallery-1-11514\" srcset=\"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/1733329265.jpg 990w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/1733329265-300x200.jpg 300w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/1733329265-768x512.jpg 768w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/1733329265-414x276.jpg 414w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/1733329265-470x313.jpg 470w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/1733329265-640x426.jpg 640w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/1733329265-130x86.jpg 130w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/05\/1733329265-187x124.jpg 187w\" sizes=\"auto, (max-width: 990px) 100vw, 990px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-11514'>\n\t\t\t\tGroup photo\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n\n<span class='pum-trigger  popmake-11518  text-center font-blue' data-do-default=''>\u4e2d\u6587\u6458\u8981 \/ Summary in Chinese<\/span>\n\n\n\n<h5 class=\"wp-block-heading\"><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em>The practical project aimed to provide undergraduates with hands-on experience in brand management and digital marketing management, and\u00a0wassuccessfullyheldat<\/em>Lai Chi Vun Shipyards<em>. The bazaar showcased local fashion, aromatherapy, and jewellery brands. There was also a fashion show and a performance featuring\u00a0twolocal artists<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/h5>\n\n\n\n<p><\/p>\n\n\n\n<p>A group of Year 3 students enrolled on UTM\u2019s Tourism Retail and Marketing Management Bachelor\u2019s Degree Programme recently hosted a cultural- and fashion-product bazaar at Lai Chi Vun Shipyards in Coloane. The aim was to promote original goods from Macao businesses.<\/p>\n\n\n\n<p>The whole event was supported by the Cultural Affairs Bureau and sponsored by integrated resort operator Galaxy Entertainment Group Ltd.&nbsp;<\/p>\n\n\n\n<p>The cultural and fashion bazaar was part of the students\u2019 coursework for the Tourism Retail and Marketing Management Bachelor\u2019s Degree Programme. It aimed to provide undergraduates with hands-on experience of product management and brand management operations, specifically through planning and organising a promotional activity related to original Macao brands.<\/p>\n\n\n\n<p>Lai Chi Vun Shipyards is a heritage site preserving knowledge of traditional boatbuilding crafts. It regularly hosts markets and performances, as well as workshops, related to cultural and creative industries.<\/p>\n\n\n\n<p>The event featured 19 Macao brands and a wide range of product categories, including retro and casual fashion, aromatherapy oils, and jewellery.&nbsp;<\/p>\n\n\n\n<p>The bazaar began with a fashion show featuring work from 11 Macao designers. There was also an impromptu performance featuring live painting and music by a violinist. In addition, an ensemble from UTM\u2019s Music Society \u2013 an organisation under the Student Union \u2013 performed at the bazaar.<\/p>\n\n\n\n<p>Overall, the initiative allowed students to apply theoretical knowledge learned in the classroom to a real-life business scenario.<\/p>\n\n\n\n<p>The Tourism Retail and Marketing Management Bachelor\u2019s Degree Programme is to be rebranded in the upcoming academic year as the Marketing and Brand Management Bachelor\u2019s Degree Programme. The revised curriculum will focus on marketing and branding theory and practice, equipping students with essential skills for future careers in these fields.<\/p>\n\n\n\n<p><em>Editor: UTM Public Relations Team<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The practical project aimed to provide undergraduates with hands-on experience in brand management and digital marketing management, and\u00a0wassuccessfullyheldatLai Chi Vun Shipyards. The bazaar showcased local fashion, aromatherapy, and jewellery brands. [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":11514,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[2322,136],"tags":[3022,2780,340,2302,808,3021,400,2861,145,2859],"class_list":["post-11506","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-bachelor-degrees","category-main_headline","tag-bazaar","tag-brand-management","tag-cultural-affairs-bureau","tag-digital-marketing","tag-galaxy-entertainment","tag-lai-chi-vun-shipyards","tag-macao","tag-macao-university-of-tourism","tag-tourism-retail-and-marketing-management","tag-utm","post_format-post-format-gallery"],"views":70,"_links":{"self":[{"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/posts\/11506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/comments?post=11506"}],"version-history":[{"count":2,"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/posts\/11506\/revisions"}],"predecessor-version":[{"id":11522,"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/posts\/11506\/revisions\/11522"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/media\/11514"}],"wp:attachment":[{"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/media?parent=11506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/categories?post=11506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/tags?post=11506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}