{"id":11716,"date":"2024-06-17T18:22:10","date_gmt":"2024-06-17T10:22:10","guid":{"rendered":"https:\/\/www.utm.edu.mo\/NewsPortal\/?p=11716"},"modified":"2024-06-17T18:22:25","modified_gmt":"2024-06-17T10:22:25","slug":"tourism-education-student-summit-showcases-best-in-class-undergraduate-research","status":"publish","type":"post","link":"https:\/\/www.utm.edu.mo\/NewsPortal\/tourism-education-student-summit-showcases-best-in-class-undergraduate-research\/","title":{"rendered":"<strong>Tourism Education Student Summit showcases best-in-class undergraduate research<\/strong>"},"content":{"rendered":"<div id='gallery-1' class='gallery galleryid-11716 gallery-columns-1 gallery-size-herald-lay-a-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a class=\"herald-popup\" href='https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/06\/bimagehandle.aspx_.html.jpeg'><img loading=\"lazy\" decoding=\"async\" width=\"990\" height=\"660\" src=\"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/06\/bimagehandle.aspx_.html.jpeg\" class=\"attachment-herald-lay-a-full size-herald-lay-a-full\" alt=\"\" aria-describedby=\"gallery-1-11719\" srcset=\"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/06\/bimagehandle.aspx_.html.jpeg 990w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/06\/bimagehandle.aspx_.html-300x200.jpeg 300w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/06\/bimagehandle.aspx_.html-768x512.jpeg 768w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/06\/bimagehandle.aspx_.html-414x276.jpeg 414w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/06\/bimagehandle.aspx_.html-470x313.jpeg 470w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/06\/bimagehandle.aspx_.html-640x426.jpeg 640w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/06\/bimagehandle.aspx_.html-130x86.jpeg 130w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/06\/bimagehandle.aspx_.html-187x124.jpeg 187w\" sizes=\"auto, (max-width: 990px) 100vw, 990px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-11719'>\n\t\t\t\tUTM Rector Dr. Fanny Vong Chuk Kwan delivers speech at the Tourism Education Student Summit\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a class=\"herald-popup\" href='https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/06\/Best-Paper.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"990\" height=\"660\" src=\"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/06\/Best-Paper.jpg\" class=\"attachment-herald-lay-a-full size-herald-lay-a-full\" alt=\"\" aria-describedby=\"gallery-1-11718\" srcset=\"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/06\/Best-Paper.jpg 990w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/06\/Best-Paper-300x200.jpg 300w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/06\/Best-Paper-768x512.jpg 768w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/06\/Best-Paper-414x276.jpg 414w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/06\/Best-Paper-470x313.jpg 470w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/06\/Best-Paper-640x426.jpg 640w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/06\/Best-Paper-130x86.jpg 130w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2024\/06\/Best-Paper-187x124.jpg 187w\" sizes=\"auto, (max-width: 990px) 100vw, 990px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-11718'>\n\t\t\t\tSix \u2018Best Paper Awards\u2019 were given at this year&#8217;s event\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n\n<span class='pum-trigger  popmake-11720  text-center font-blue' data-do-default=''>\u4e2d\u6587\u6458\u8981 \/ Summary in Chinese<\/span>\n\n\n\n<h5 class=\"wp-block-heading\"><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em>Already an annual fixture in UTM\u2019s academic calendar, the Tourism Education Student Summit serves as a platform to showcase the best undergraduate research produced over the previous 12 months<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/h5>\n\n\n\n<p><\/p>\n\n\n\n<p>The 2024 edition of the annual UTM Tourism Education Student Summit was held on 5 June at the Mong-H\u00e1 Campus. It was themed \u201cTourism Recovery and Resilience: Overcoming Challenges, Embracing Opportunities\u201d.<\/p>\n\n\n\n<p>Now in its ninth year, the Summit has established itself as a premier platform for outstanding UTM undergraduates to present their respective graduation theses to an audience including tourism and hospitality executives. The event has broadened its scope in recent editions, inviting participation from students at other higher education institutions within the Guangdong-Hong Kong-Macao Greater Bay Area.<\/p>\n\n\n\n<p>Since the 2015\/2016 academic year, a research thesis or project has been mandatory for candidates enrolled on UTM Bachelor of Science programmes taught in English. Such requirement is designed to help students gain knowledge and skills relevant for identifying problems, monitoring trends, and making informed decisions.<\/p>\n\n\n\n<p>At each Summit, selected undergraduates present their research findings to panels featuring scholars and industry executives. Each panel member provides commentary and feedback to the students.<\/p>\n\n\n\n<p>For the latest edition, 44 students were chosen to discuss topics ranging from hotel management to heritage, and technology, showcasing the breadth and depth of their academic pursuits. Participants also included representatives from Hong Kong Polytechnic University; Guangdong University of Finance and Economics in Guangzhou; the University of Electronic Science and Technology of China Zhongshan Institute; and Zhuhai College of Science and Technology.<\/p>\n\n\n\n<p><strong>Exceptional research results<\/strong><\/p>\n\n\n\n<p>Six \u2018Best Paper Awards\u2019 were given this year. Recipients agree that the Summit is an important stepping stone, offering an opportunity to communicate with industry executives.<\/p>\n\n\n\n<p>\u201cIt is a platform inviting many successful people to give us suggestions,\u201d says UTM Tourism Business Management student Mary Sun Rongqie. She received a Best Paper Award for her research themed \u201cThe Influence of Consumption Values on Generation Z\u2019s Decision-Making Process of Visiting Nostalgia-Themed Restaurants\u201d.<\/p>\n\n\n\n<p>\u201cI was able to learn if my research could really be put into practice,\u201d Mary adds, reflecting on her experience as a presenter of a paper at the Tourism Education Student Summit.<\/p>\n\n\n\n<p>Fellow awardee Evan Huang Chenwei echoes this sentiment, noting that the feedback from panel members helped him understand the feasibility of his research concerning concertgoers in Macao. \u201cSometimes a research result from an academic angle might not be of practical benefit: there are other obstacles to overcome,\u201d adds the Tourism Event Management student.<\/p>\n\n\n\n<p>Ryan Pan Jianzhong, also from the Tourism Event Management programme, chose the Macao International Parade as his research topic, eventually receiving a Best Paper Award. He emphasises the learning opportunities provided by the Summit. Ryan adds that the event also makes industry executives more aware of the talent being developed at UTM.<\/p>\n\n\n\n<p>James Zhang Xuyuan highlights a different benefit of the Summit. \u201cOnly a few people would know about my research if there was no such event; but now, when we present our findings in front of industry professionals and other specialists, we can receive a lot more practical feedback, which is helpful to us.\u201d His work \u201cSpecial Offer in Loyalty Programme: A Booster or A Hidden Bomb?\u201d was recognised with a Best Paper Award.<\/p>\n\n\n\n<p>UTM Rector Dr. Fanny Vong Chuk Kwan states that the tourism and hospitality industry is still recovering to pre-pandemic levels. Therefore, it is imperative for stakeholders to strengthen the sector&#8217;s ability to capitalise on emerging opportunities. Some of those are the focus of the research papers presented at the Summit. The event, she notes, exemplifies a shared dedication to nurturing the next generation of tourism professionals and fostering strong academic-industry partnerships.<\/p>\n\n\n\n<p><strong>Industry acclaim<\/strong><\/p>\n\n\n\n<p>Industry executives acting as panel members at the Tourism Education Student Summit praise the quality of student presentations at the event.&nbsp;<\/p>\n\n\n\n<p>Ms. Lili Huang, General Manager of Macau Newland Global Shopping Cross-Border E-Commerce Co., Ltd., took part in the Summit for the first time this year and found it \u201creally impressive&#8221;. She notes the students&#8217; creativity and innovation, and expresses a desire to witness how student ideas evolve into products.<\/p>\n\n\n\n<p>Mr. Lourence Ho, Assistant Vice President of HR Training and Development at Sands China Limited, was also a panel member this year, his second stint in such a role at an edition of the Summit. He was again impressed by the students\u2019 efforts to understand the industry and encourages them to \u201cstay eager to learn\u201d and adapt to new trends. He believes that UTM graduates possess valuable skills and knowledge beneficial for entering, and contributing to, the tourism and hospitality industry.<\/p>\n\n\n\n<p>Architect Ms. Carla Figueiredo, of the Cultural Affairs Bureau, has been a long-term supporter of the Summit as a panel member. She praises the continuous improvement in the quality of student presentations, highlighting the benefits of the event for all participants. Students \u201cget to test their capabilities\u201d and the industry gains inspiration from fresh ideas, Ms. Figueiredo says. She advises graduates to \u201capproach the future with joy\u201d, noting that happiness fosters success.<\/p>\n\n\n\n<p><em>Editor: UTM Public Relations Team<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Already an annual fixture in UTM\u2019s academic calendar, the Tourism Education Student Summit serves as a platform to showcase the best undergraduate research produced over the previous 12 months The [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":11718,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[1704],"tags":[2863,400,2861,560,521,164,3079,2859],"class_list":["post-11716","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-university-news","tag-guangdong-hong-kong-macao-greater-bay-area-2","tag-macao","tag-macao-university-of-tourism","tag-research","tag-student-research","tag-tourism-education-student-summit","tag-undergraduate-research","tag-utm","post_format-post-format-gallery"],"views":4063,"_links":{"self":[{"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/posts\/11716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/comments?post=11716"}],"version-history":[{"count":1,"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/posts\/11716\/revisions"}],"predecessor-version":[{"id":11723,"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/posts\/11716\/revisions\/11723"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/media\/11718"}],"wp:attachment":[{"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/media?parent=11716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/categories?post=11716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/tags?post=11716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}