{"id":2692,"date":"2017-07-28T12:05:19","date_gmt":"2017-07-28T11:05:19","guid":{"rendered":"https:\/\/www2.ift.edu.mo\/NewsPortal\/?p=2692"},"modified":"2017-07-28T12:30:02","modified_gmt":"2017-07-28T11:30:02","slug":"mors-scheme-helps-jewellery-trade-staff-enhance-retail-skills","status":"publish","type":"post","link":"https:\/\/www.utm.edu.mo\/NewsPortal\/mors-scheme-helps-jewellery-trade-staff-enhance-retail-skills\/","title":{"rendered":"MORS scheme helps jewellery trade staff enhance retail skills"},"content":{"rendered":"<div id='gallery-1' class='gallery galleryid-2692 gallery-columns-3 gallery-size-herald-lay-c1'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a class=\"herald-popup\" href='https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/In-class.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"313\" src=\"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/In-class-470x313.jpg\" class=\"attachment-herald-lay-c1 size-herald-lay-c1\" alt=\"\" aria-describedby=\"gallery-1-2690\" srcset=\"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/In-class-470x313.jpg 470w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/In-class-300x200.jpg 300w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/In-class-768x512.jpg 768w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/In-class-414x276.jpg 414w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/In-class-640x426.jpg 640w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/In-class-130x86.jpg 130w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/In-class-187x124.jpg 187w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/In-class.jpg 990w\" sizes=\"auto, (max-width: 470px) 100vw, 470px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2690'>\n\t\t\t\tStaff from local jewellery chain Fu Yun attend MORS course\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a class=\"herald-popup\" href='https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Role-playing-practice-1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"313\" src=\"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Role-playing-practice-1-470x313.jpg\" class=\"attachment-herald-lay-c1 size-herald-lay-c1\" alt=\"\" aria-describedby=\"gallery-1-2691\" srcset=\"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Role-playing-practice-1-470x313.jpg 470w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Role-playing-practice-1-300x200.jpg 300w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Role-playing-practice-1-768x512.jpg 768w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Role-playing-practice-1-414x276.jpg 414w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Role-playing-practice-1-640x426.jpg 640w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Role-playing-practice-1-130x86.jpg 130w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Role-playing-practice-1-187x124.jpg 187w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Role-playing-practice-1.jpg 990w\" sizes=\"auto, (max-width: 470px) 100vw, 470px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2691'>\n\t\t\t\tRole-playing exercise\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a class=\"herald-popup\" href='https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Kam-Wai-Man.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"313\" src=\"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Kam-Wai-Man-470x313.jpg\" class=\"attachment-herald-lay-c1 size-herald-lay-c1\" alt=\"\" aria-describedby=\"gallery-1-2688\" srcset=\"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Kam-Wai-Man-470x313.jpg 470w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Kam-Wai-Man-300x200.jpg 300w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Kam-Wai-Man-768x512.jpg 768w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Kam-Wai-Man-414x276.jpg 414w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Kam-Wai-Man-640x426.jpg 640w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Kam-Wai-Man-130x86.jpg 130w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Kam-Wai-Man-187x124.jpg 187w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Kam-Wai-Man.jpg 990w\" sizes=\"auto, (max-width: 470px) 100vw, 470px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2688'>\n\t\t\t\tFu Yun salesperson Ms. Kam Wai Man \n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a class=\"herald-popup\" href='https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Tim-Ho.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"313\" src=\"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Tim-Ho-470x313.jpg\" class=\"attachment-herald-lay-c1 size-herald-lay-c1\" alt=\"\" aria-describedby=\"gallery-1-2689\" srcset=\"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Tim-Ho-470x313.jpg 470w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Tim-Ho-300x200.jpg 300w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Tim-Ho-768x512.jpg 768w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Tim-Ho-414x276.jpg 414w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Tim-Ho-640x426.jpg 640w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Tim-Ho-130x86.jpg 130w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Tim-Ho-187x124.jpg 187w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Tim-Ho.jpg 990w\" sizes=\"auto, (max-width: 470px) 100vw, 470px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2689'>\n\t\t\t\tFu Yun manager Mr. Tim Ho\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a class=\"herald-popup\" href='https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Lou-Ip-Fai.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"313\" src=\"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Lou-Ip-Fai-470x313.jpg\" class=\"attachment-herald-lay-c1 size-herald-lay-c1\" alt=\"\" aria-describedby=\"gallery-1-2686\" srcset=\"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Lou-Ip-Fai-470x313.jpg 470w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Lou-Ip-Fai-300x200.jpg 300w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Lou-Ip-Fai-768x512.jpg 768w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Lou-Ip-Fai-414x276.jpg 414w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Lou-Ip-Fai-640x426.jpg 640w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Lou-Ip-Fai-130x86.jpg 130w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Lou-Ip-Fai-187x124.jpg 187w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Lou-Ip-Fai.jpg 990w\" sizes=\"auto, (max-width: 470px) 100vw, 470px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2686'>\n\t\t\t\tFu Yun head, Mr. Lou Ip Fai\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a class=\"herald-popup\" href='https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Queenie-Tang.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"313\" src=\"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Queenie-Tang-470x313.jpg\" class=\"attachment-herald-lay-c1 size-herald-lay-c1\" alt=\"\" aria-describedby=\"gallery-1-2687\" srcset=\"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Queenie-Tang-470x313.jpg 470w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Queenie-Tang-300x200.jpg 300w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Queenie-Tang-768x512.jpg 768w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Queenie-Tang-414x276.jpg 414w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Queenie-Tang-640x426.jpg 640w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Queenie-Tang-130x86.jpg 130w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Queenie-Tang-187x124.jpg 187w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2017\/07\/Queenie-Tang.jpg 990w\" sizes=\"auto, (max-width: 470px) 100vw, 470px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2687'>\n\t\t\t\tIFT Instructor Ms. Queenie Tang \n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<span class='pum-trigger  popmake-2694  text-center font-blue' data-do-default=''>\u4e2d\u6587\u6458\u8981 \/ Summary in Chinese<\/span>\n<p>The Macao Occupational Skills Recognition System (MORS) \u2013 promoted by IFT \u2013 is widely regarded by firms in the tourism and hospitality sector as a way to improve the performance of workers that deal directly with customers. Local jewellery chain Fu Yun is one of the Macao firms making extensive use of the programme in order to upgrade staff skills in retailing roles and to enhance quality of customer service.<\/p>\n<p>The firm regularly sends staff to join MORS courses related to retail sales, including programmes tailored for Fu Yun.<\/p>\n<p>\u201cAfter taking the course, our colleagues put more emphasis on detail and provide customers a better service, which leads to more sales,\u201d says Mr. Tim Ho, a manager at Fu Yun and himself a MORS graduate.<\/p>\n<p>The head of the Fu Yun jewellery chain, Mr. Lou Ip Fai, says the firm has been sending staff to MORS courses for several years. He reports that staff attending these courses show on their return improvements in selling and marketing skills, and are also more attentive to client needs.<\/p>\n<p>\u201cFor example, when customers come to us for a platinum necklace, my staff will also encourage them to look at other products, and successfully make a sale at the end,\u201d Mr. Lou says. \u201cThis might not have happened in the past, because staff could be a bit aggressive. But now they first seek to communicate with the customers.\u201d<\/p>\n<p>Fu Yun salesperson Ms. Kam Wai Man is a MORS course graduate. She says attending the programme helped improve her service skills.<\/p>\n<p>\u201cThere are some issues that I had previously neglected during my interactions with customers,\u201d she says. \u201cFor example, I now pay more attention to the type of jewellery the customer is wearing so as to offer them products that suit their style.\u201d<\/p>\n<p>Ms. Kam states that role-playing exercises during the MORS classes helped her to reflect on her performance when serving customers. \u201cI would try to find my shortcomings during the classes and strive to improve,\u201d she says. Ms. Kam expresses an interest in joining advanced-level MORS courses.<\/p>\n<p><strong>Growing demand<\/strong><\/p>\n<p>The MORS scheme is an important long-term endeavour by the IFT Tourism and Hotel School. The system is the result of a joint effort by the Macao tourism industry and IFT to establish \u2028a scheme for training people to undertake certain front-line jobs and for certifying workers as being sufficiently qualified.<\/p>\n<p>The system was introduced in 2001, with the support of the European Union. The Pacific Asia Travel Association (PATA) has given the scheme the PATA Gold Award in Education and Training.<\/p>\n<p>IFT Instructor Ms. Queenie Tang coordinates the training courses provided by the Tourism and Hotel School in the fields of retail, events and business, including those offered under the MORS scheme. She says there has been in recent years an increase in demand from Macao firms for MORS retail training courses.<\/p>\n<p>\u201cThere are 2 segments in the MORS retail programme. One relates to courses open to everyone, and that target staff from small- and medium-sized enterprises, and individuals interested in the retail industry,\u201d she says.<\/p>\n<p>\u201cThe other segment includes courses provided for a specific corporation or organisation. Once it can gather enough participants, IFT will open a class only for that entity,\u201d Ms. Tang explains. In those cases, the course content can be tailored to the needs of the participants, which often already have retail-related experience.<\/p>\n<p>Each intake studies for approximately a month, with a strong focus on practical skills. Participants usually have classes twice a week, each class being 3 hours long.<\/p>\n<p>There is a final examination that participants need to complete successfully in order to receive the appropriate MORS certification: it includes a written test and a practical assessment.<\/p>\n<p>\u201cFor the practical assessment of the MORS retail courses, we evaluate participants by their selling skills and by their knowledge of the products. We also evaluate participants\u2019 handling of inquiries and complaints, and of requests to return and exchange goods,\u201d Ms. Tang says.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Macao Occupational Skills Recognition System (MORS) \u2013 promoted by IFT \u2013 is widely regarded by firms in the tourism and hospitality sector as a way to improve the performance [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":2691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[52,136],"tags":[485,151,152,487,486,207],"class_list":["post-2692","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-continuing-education","category-main_headline","tag-fu-yun","tag-macao-occupational-skills-recognition-system","tag-mors","tag-queenie-tang","tag-retail","tag-tourism-and-hotel-school","post_format-post-format-gallery"],"views":28,"_links":{"self":[{"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/posts\/2692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/comments?post=2692"}],"version-history":[{"count":3,"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/posts\/2692\/revisions"}],"predecessor-version":[{"id":2697,"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/posts\/2692\/revisions\/2697"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/media\/2691"}],"wp:attachment":[{"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/media?parent=2692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/categories?post=2692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/tags?post=2692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}