{"id":3849,"date":"2018-06-25T17:12:01","date_gmt":"2018-06-25T09:12:01","guid":{"rendered":"https:\/\/www2.ift.edu.mo\/NewsPortal\/?p=3849"},"modified":"2021-06-30T15:38:50","modified_gmt":"2021-06-30T07:38:50","slug":"ift-provides-training-to-asian-officials-on-destination-marketing","status":"publish","type":"post","link":"https:\/\/www.utm.edu.mo\/NewsPortal\/ift-provides-training-to-asian-officials-on-destination-marketing\/","title":{"rendered":"IFT provides training to Asian officials on destination marketing"},"content":{"rendered":"<div id='gallery-1' class='gallery galleryid-3849 gallery-columns-2 gallery-size-herald-lay-a'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a class=\"herald-popup\" href='https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2018\/06\/Image-2.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"990\" height=\"556\" src=\"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2018\/06\/Image-2-990x556.jpg\" class=\"attachment-herald-lay-a size-herald-lay-a\" alt=\"\" aria-describedby=\"gallery-1-3848\" srcset=\"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2018\/06\/Image-2-990x556.jpg 990w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2018\/06\/Image-2-470x264.jpg 470w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2018\/06\/Image-2-640x360.jpg 640w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2018\/06\/Image-2-215x120.jpg 215w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2018\/06\/Image-2-300x168.jpg 300w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2018\/06\/Image-2-414x232.jpg 414w\" sizes=\"auto, (max-width: 990px) 100vw, 990px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-3848'>\n\t\t\t\tGroup photo\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a class=\"herald-popup\" href='https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2018\/06\/Image-1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"990\" height=\"556\" src=\"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2018\/06\/Image-1-990x556.jpg\" class=\"attachment-herald-lay-a size-herald-lay-a\" alt=\"\" aria-describedby=\"gallery-1-3847\" srcset=\"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2018\/06\/Image-1-990x556.jpg 990w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2018\/06\/Image-1-470x264.jpg 470w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2018\/06\/Image-1-640x360.jpg 640w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2018\/06\/Image-1-215x120.jpg 215w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2018\/06\/Image-1-300x168.jpg 300w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2018\/06\/Image-1-414x232.jpg 414w\" sizes=\"auto, (max-width: 990px) 100vw, 990px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-3847'>\n\t\t\t\tCourse participants meet with the Secretary for Social Affairs and Culture of the Macao Government, Dr. Alexis Tam (front row, centre)\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<span class='pum-trigger  popmake-3851  text-center font-blue' data-do-default=''>\u4e2d\u6587\u6458\u8981 \/ Summary in Chinese<\/span>\n<p>The IFT Global Centre for Tourism Education and Training organised in May a training programme on destination marketing and tourism development for representatives from several countries, places and entities. The course was held in collaboration with the World Tourism Organization (UNWTO).<\/p>\n<p>A total of 20 representatives from Myanmar, Pakistan, Mainland China, the Macao SAR and UNWTO joined the programme.<\/p>\n<p>The 8-day training course on \u201cCapacity Building for Destination Marketing and Tourism Development\u201d included lectures, case studies, experience-sharing sessions, presentations and site visits. Participants also met with the Secretary for Social Affairs and Culture of the Macao Government, Dr. Alexis Tam.<\/p>\n<p>According to the Centre\u2019s Director, IFT Visiting Professor Dr. John Ap, the programme allowed the sharing with participants of up-to-date information on the latest tourism marketing and tourism planning trends.<\/p>\n<p>\u201cWe gave them access to up-to-date techniques and strategies on what is happening in\u00a0destination marketing, because most of our participants come from developing countries,\u201d Dr. Ap says.<\/p>\n<p>Programme participant Mr. Nanda Soe Myint, Assistant Director at the Directorate of Hotels and Tourism from Myanmar\u2019s Ministry of Hotels and Tourism, says his country is \u201cheading towards sustainable tourism development\u201d and can learn from Macao how successfully to promote itself abroad.<\/p>\n<p>Myanmar is seeking to promote its cultural heritage, including the Chin Tsong Palace in Rangoon, and the historic area of the city of Mandalay. \u201cWe can earn not only money from foreign visitors but also generate lots of job opportunities [from tourism],\u201d says Mr. Nanda.<\/p>\n<p>Another course participant was Mr. Arshad Ali, a tourism officer at the Pakistan Tourism Development Corporation. He describes his learning experience in Macao as \u201cvery fruitful\u201d, as his country is looking to develop different tourism segments.<\/p>\n<p>Participant Ms. Sunny Cai Qinghong, Vice Section Chief of International Exchange and Cooperation at the Guangdong Provincial Tourism Administration, says the Mainland province \u2013 which neighbours Macao \u2013 can learn from the Macao tourism industry\u2019s attention to detail, namely when it comes to service delivery. \u201cThis kind of pleasant experience will bring tourists back again,\u201d she says.<\/p>\n<p>The training programme was the fifth of its kind held by the Global Centre for Tourism Education and Training. The Centre was officially set up in 2016 following a memorandum of understanding signed between the Macao SAR Government and UNWTO. The agreement covered topics including the enhancement of human capital for the tourism industry and the promotion of sustainable tourism in the Asia-Pacific region.<\/p>\n<p>The Centre provides training and education programmes in cooperation with UNWTO, and takes part in joint tourism research projects. Its aim is to help improve the capabilities of tourism officials from countries and places with developing economies.<\/p>\n<p>The main goal, says Centre Director Dr. Ap, is to promote concepts related to sustainable and responsible tourism, \u201cto ensure we are looking after not only the physical environment of the attraction but also looking after the interests of the host community\u201d. He says the majority of course participants so far \u201care very conscious\u201d of the importance of attracting \u201cquality tourists with high spending power\u201d instead of settling for \u201cmass tourism with a quite low yield\u201d.<\/p>\n<p>\u201cYou need to make sure you control tourism or else tourism will end up controlling you,\u201d Dr. Ap warns.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The IFT Global Centre for Tourism Education and Training organised in May a training programme on destination marketing and tourism development for representatives from several countries, places and entities. The [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":3848,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[136,1704],"tags":[789,788,160,400,283,461,787,247],"class_list":["post-3849","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-main_headline","category-university-news","tag-capacity-building","tag-destination-marketing","tag-global-centre-for-tourism-education-and-training","tag-macao","tag-mainland-china","tag-myanmar","tag-pakistan","tag-world-tourism-organization","post_format-post-format-gallery"],"views":1106,"_links":{"self":[{"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/posts\/3849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/comments?post=3849"}],"version-history":[{"count":5,"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/posts\/3849\/revisions"}],"predecessor-version":[{"id":3856,"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/posts\/3849\/revisions\/3856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/media\/3848"}],"wp:attachment":[{"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/media?parent=3849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/categories?post=3849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/tags?post=3849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}