{"id":4168,"date":"2018-09-12T16:48:06","date_gmt":"2018-09-12T08:48:06","guid":{"rendered":"https:\/\/www2.ift.edu.mo\/NewsPortal\/?p=4168"},"modified":"2018-09-12T17:15:45","modified_gmt":"2018-09-12T09:15:45","slug":"feeding-the-senses","status":"publish","type":"post","link":"https:\/\/www.utm.edu.mo\/NewsPortal\/feeding-the-senses\/","title":{"rendered":"Feeding the senses"},"content":{"rendered":"\u4e2d\u6587\u6458\u8981 \/ Summary in Chinese<\/span>\n

Casino operators should pay more attention to the management of sensory experiences inside their properties in order to increase visitor positive emotions and thus boost satisfaction. That is according to a study from an IFT scholar.<\/p>\n

\u201cFor effective management of visitors\u2019 positive emotions, the operators of casino hotels should pay more attention to the management of sensory experiences and cognitive appraisal of tourism offerings by planning their resource allocation accordingly, improve visitors\u2019 perceived quality, variety and attractiveness of tourism offerings, as well as improve the sensory attributes of casino hotels,\u201d wrote IFT Assistant Professor Dr. Io Man-U in an academic paper published last year.<\/p>\n

According to Dr. Io\u2019s study, visitors\u2019 sensory experiences include factors such as smell, aesthetics and sound. Cognitive appraisal of casino hotels refers to perceived attractiveness, quality and variety of tourism offerings \u2013 including facilities and available activities.<\/p>\n

Her work, \u201cUnderstanding the effects of multi-dimensional tourism experiences on tourists\u2019 positive emotions and satisfaction in the context of casino hotels\u201d, was featured in the International Journal of Culture, Tourism and Hospitality Research.<\/p>\n

Dr. Io\u2019s results pointed that the respective impact of preference for gaming or non-gaming activities on visitors\u2019 positive emotions was \u201climited\u201d, she wrote. \u201cOther dimensions such as sensory experiences actually had stronger impacts on visitors\u2019 positive emotions,\u201d she added. Dr. Io suggested this meant casino-hotel operators \u201cshould not only take the effects of [gaming and non-gaming] activities on positive emotions into account, but also the effects of other dimensions of tourism experiences on visitors\u2019 positive emotions all together.\u201d<\/p>\n

Positive emotions<\/strong><\/p>\n

The research conclusions were based on a quantitative survey: a specially-prepared questionnaire was answered by 500 ethnic Chinese tourists to Macao, at 4 of the city\u2019s largest casino hotels: City of Dreams Macau, Venetian Macao, Galaxy Macau and MGM Macau.<\/p>\n

The respondents were either from Mainland China, Hong Kong or Chinese Taiwan. Data collection took place over several weekends in June 2014.<\/p>\n

The study focused on 4 dimensions of tourism experiences: respondents\u2019 preference of gaming and non-gaming activities; sensory experiences; social relations; and cognitive appraisal of tourism offerings including tourism activities and related facilities in casino hotels.<\/p>\n

\u201cDifferent dimensions of tourism experiences were found to have different levels of impact on respondents\u2019 positive emotions,\u201d noted Dr. Io in her paper. \u201cPositive emotions play an important role in tourists\u2019 satisfaction and behavioural intention,\u201d she added.<\/p>\n

Dr. Io pointed that social relations, in particular, \u201cwere not found to determine tourists\u2019 positive emotions significantly in the context of casino hotels\u201d, opposite to what was suggested by previous studies. \u201cSince this present study only focused on Chinese tourists and casino hotels, similar test in other casino hotels and tourists with different geographical and cultural backgrounds may result in different findings,\u201d she noted.<\/p>\n

Dr. Io said her results showed casino-hotel operators should \u201cencourage visitors to participate in both gaming and non-gaming… activities to enrich their positive emotions and experiences\u201d. The IFT scholar added that \u201cthe management of sensory experiences should not only focus on aesthetic design and settings but also other elements of sensory experiences, such as scenes, noise control, public facilities and smell of fragrance.\u201d<\/p>\n

As for effective management of visitors\u2019 cognitive appraisal of tourism offerings, \u201cthe operators of casino hotels should keep improving visitors\u2019 perceived quality, variety and attractiveness\u201d of activities and facilities at their respective properties, in order to generate positive emotions, Dr. Io wrote.<\/p>\n

<\/div>\n

More info<\/strong><\/p>\n

<\/div>\n
The researcher<\/div>\nDr. Io Man\u2013U, also known as Dr. Yan Io, is an Assistant Professor at IFT. Dr. Io has a Ph.D. from the University of South Australia, in Adelaide, Australia. She is originally a bachelor degree graduate from IFT.<\/p>\n

Her research interests include tourist experience and behaviour in the areas of heritage tourism, casino hotels, and nostalgia tourism.<\/p>\n

Dr. Io currently teaches hospitality and marketing subjects. In addition, she is a UNESCO Cultural Heritage Specialist Guide trainer at IFT. She worked in the hotel industry before joining the Institute; Dr. Io now serves on several academic and tourism industry-related committees in Macao.
\n<\/div>\n

The paper<\/div>\nIo Man-U: \u201cUnderstanding the effects of multi-dimensional tourism experiences on tourists\u2019 positive emotions and satisfaction in the context of casino hotels\u201d, International Journal of Culture, Tourism and Hospitality Research, Volume 11, Issue 2, pages 142-156, 2017.
\nhttps:\/\/doi.org\/10.1108\/IJCTHR-05-2016-0050 <\/a>
\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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