{"id":9694,"date":"2023-07-06T20:18:00","date_gmt":"2023-07-06T12:18:00","guid":{"rendered":"https:\/\/www.iftm.edu.mo\/NewsPortal\/?p=9694"},"modified":"2023-07-06T20:18:01","modified_gmt":"2023-07-06T12:18:01","slug":"director-of-desiree-gives-talk-on-creative-marketing-to-iftm-students","status":"publish","type":"post","link":"https:\/\/www.utm.edu.mo\/NewsPortal\/director-of-desiree-gives-talk-on-creative-marketing-to-iftm-students\/","title":{"rendered":"Director of Desiree Gives Talk on Creative Marketing to IFTM Students"},"content":{"rendered":"<div id='gallery-1' class='gallery galleryid-9694 gallery-columns-3 gallery-size-herald-lay-c1'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a class=\"herald-popup\" href='https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2023\/07\/IMG_1636.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"313\" src=\"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2023\/07\/IMG_1636-470x313.jpg\" class=\"attachment-herald-lay-c1 size-herald-lay-c1\" alt=\"\" aria-describedby=\"gallery-1-9699\" srcset=\"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2023\/07\/IMG_1636-470x313.jpg 470w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2023\/07\/IMG_1636-300x200.jpg 300w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2023\/07\/IMG_1636-414x276.jpg 414w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2023\/07\/IMG_1636-640x426.jpg 640w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2023\/07\/IMG_1636-130x86.jpg 130w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2023\/07\/IMG_1636-187x124.jpg 187w\" sizes=\"auto, (max-width: 470px) 100vw, 470px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-9699'>\n\t\t\t\tDirector of Desiree, Mr. Alexander Cham gives a talk on creative marketing and entrepreneurship to IFTM Students.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a class=\"herald-popup\" href='https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2023\/07\/IMG_1649.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"313\" src=\"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2023\/07\/IMG_1649-470x313.jpg\" class=\"attachment-herald-lay-c1 size-herald-lay-c1\" alt=\"\" aria-describedby=\"gallery-1-9700\" srcset=\"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2023\/07\/IMG_1649-470x313.jpg 470w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2023\/07\/IMG_1649-300x200.jpg 300w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2023\/07\/IMG_1649-414x276.jpg 414w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2023\/07\/IMG_1649-640x426.jpg 640w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2023\/07\/IMG_1649-130x86.jpg 130w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2023\/07\/IMG_1649-187x124.jpg 187w\" sizes=\"auto, (max-width: 470px) 100vw, 470px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-9700'>\n\t\t\t\tThe guest lecture took place at the Inspiration Building on the Mong-H\u00e1 Campus\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a class=\"herald-popup\" href='https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2023\/07\/IMG_1667.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"313\" src=\"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2023\/07\/IMG_1667-470x313.jpg\" class=\"attachment-herald-lay-c1 size-herald-lay-c1\" alt=\"\" aria-describedby=\"gallery-1-9701\" srcset=\"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2023\/07\/IMG_1667-470x313.jpg 470w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2023\/07\/IMG_1667-300x200.jpg 300w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2023\/07\/IMG_1667-414x276.jpg 414w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2023\/07\/IMG_1667-640x426.jpg 640w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2023\/07\/IMG_1667-130x86.jpg 130w, https:\/\/www.utm.edu.mo\/NewsPortal\/wp-content\/uploads\/2023\/07\/IMG_1667-187x124.jpg 187w\" sizes=\"auto, (max-width: 470px) 100vw, 470px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-9701'>\n\t\t\t\tMr. Sham has given students an interactive opportunity to learn how a new business could survive in a competitive market.\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n\n<span class='pum-trigger  popmake-9695  text-center font-blue' data-do-default=''>\u4e2d\u6587\u6458\u8981 \/ Summary in Chinese<\/span>\n\n\n\n<p>The Director of Desiree, Mr. Alexander Cham, was recently a guest lecturer at IFTM on 16 March 2023. Her presentation discussed creative marketing and entrepreneurship in Food and Beveragebusiness in Macao.<\/p>\n\n\n\n<p>IFTM Lecturer, Mr. Kelvin Leong Ka Hou, hosted the event. It was put on for Year 1 undergraduates attending the Cultural and Heritage Management Bachelor\u2019s Degree Programme as part of the course Cultural and Creative Industry.<\/p>\n\n\n\n<p>Desiree is a bar as well as a retail business in Macau organised by Mr. Sham. Mr. Sham is the second-runner-up in one of the biggest live-streaming competitions in China: Mango C-Anchor Challenge. The guest lecture addressed how to use creative marketing methods such as live streaming to enhance the distribution of the product. Mr. Sham also underpinned a few critical points in her presentation: ambush marketing and the golden rules for entrepreneurship.<\/p>\n\n\n\n<p>According to Mr. Leong, Mr. Sham has given students an interactive opportunity to learn how a new business could survive in a competitive market. He added that the activity offered and benefited participating students with insights from business practitioners, allowing undergraduates to improve their creativity and marketing knowledge.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Director of Desiree, Mr. Alexander Cham, was recently a guest lecturer at IFTM on 16 March 2023. Her presentation discussed creative marketing and entrepreneurship in Food and Beveragebusiness in [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":9701,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2322,50,136],"tags":[2588,2127,1970,2587,20,1301,831],"class_list":["post-9694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bachelor-degrees","category-degrees-offered-in-english","category-main_headline","tag-creative-marketing","tag-cultural-and-creative-industry","tag-cultural-and-heritage-management","tag-desiree","tag-entrepreneurship","tag-fb","tag-guest-lecture"],"views":626,"_links":{"self":[{"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/posts\/9694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/comments?post=9694"}],"version-history":[{"count":1,"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/posts\/9694\/revisions"}],"predecessor-version":[{"id":9702,"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/posts\/9694\/revisions\/9702"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/media\/9701"}],"wp:attachment":[{"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/media?parent=9694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/categories?post=9694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.utm.edu.mo\/NewsPortal\/wp-json\/wp\/v2\/tags?post=9694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}