Mr. Keyvin Bi, the Managing Director of China Macau Advertising Exhibition Co., Ltd., visited a class of the MSc International Events Management (IEM) programme at UTM on 30th September. He delivered a guest lecture titled "AI and Digital Innovation: the Driving Force of the MICE Business," sharing insights on the application of AI technology and digital innovation in the current development of the MICE industry. He also introduced the up-to-date industry training and certification initiatives undertaken by relevant international associations in response to the AI wave. The guest lecture enriched the students' professional knowledge, inspiring them to continuously explore the latest technological developments and industry trends.
