Dr. Ubaldino Couto, Associate Professor from the Faculty of Innovative Hospitality Management was recently invited by Yeosu City in Republic of Korea to deliver an address titled Building Competitive Destinations through Events: The Case of Macao. The talk focused on the instrumental role of events in Macao's tourism development and strategies that similar destinations like Macao can adopt. In addition, Dr. Couto took part in technical visits to different attractions and events in Yeosu, a coastal city in the south of the Republic of Korea.
Dr. Couto remarked that it was a great opportunity to share and showcase Macao's successful story, enhance UTM's image as a world-renowned university in tourism, hospitality and event education, especially on knowledge transfer and capacity building. In recent years, Dr. Couto was invited to mainland China, Oman, Republic of Korea and Thailand to speak and advise on MICE-related issues and gastronomy, particularly related to Macao's designation as a UCCN City of Gastronomy.
Dr. Couto oversees the successful event management programmes in UTM, which are currently accepting applications (please click here for more info). The University offers English and Chinese programmes at both undergraduate and postgraduate levels, namely BSc in Tourism Event Management and MSc in International Events Management. The Faculty's event team consists of six experienced specialist associate professors who are actively engaged in tourism research and industry-academia collaborations.
