This semester, students from the Macao University of Tourism (UTM) under the guidance of Dr. Fernando Lourenço, provided valuable support to local restaurant group. This project is a testament to UTM's commitment to creating hands-on learning experiences that benefit both students and the community.
The Culinary Arts Management students supported Portuguese Restaurants & Retail Concepts (PRRC), a group operating several businesses, including ALBERGUE 1601 Restaurant, Three Sardines Restaurant, Pastéis de Chaves, Loja Portuguesa and Amor. Over three months, students took guided tours of the restaurants, evaluated the offerings as customers, and proposed recommendations to the general manager. They then researched the São Lázaro district where PRRC has a significant presence, compiling a spreadsheet on local businesses, heritage sites, events and landmarks in the area. This data was used to create a tourism map and route that showcases the district's cultural attractions and distinctive local businesses, enhancing tourist experiences and driving patronage to PRRC-operated venues. Mr. Ricardo Balocas, General Manager of PRRC, praised the collaboration: "UTM students have developed a practical and innovative map that greatly supports our business and marketing efforts, exemplifying how academic projects can align with industry needs.