The field trip included in-depth exploration of MGM COTAI's innovative operations and cultural essence. The students witnessed the symbiosis of art and technology within the resort and observed the efficient data-driven system in the back-of-house management areas, infusing the journey that combined academics and practice with an international perspective and cross-disciplinary inspiration.
A group of 39 students from the Doctor of Business Administration programme at UTM, led by Dr. Jack Ly, Coordinator for Cultural and Heritage Management Programme, conducted a property tour field study at MGM COTAI on March 28. The visit aimed to bridge theoretical knowledge with practical insights into global operations, sustainable development, and cultural integration strategies within the hospitality industry.
The programme started with an executive briefing by MGM representatives, detailing the conglomerate’s multinational architecture spanning Macao, mainland China and U.S. markets, and it is actively expanding emerging markets such as Japan and Dubai through cooperation. Then they offered an overview of differentiated brand positioning strategies, while U.S. properties emphasize "classic luxury entertainment," MGM COTAI positions itself as a "multisensory innovation hub," featuring Asia’s first dynamic theatre and a museum-grade art collection including Qing Dynasty imperial carpets.
The second part of the field trip featured a resort tour, including back-of-house facilities at MGM COTAI. The UTM delegation learned more about the interior design of the property and its decoration, namely the use of floral art installations and other natural elements. Through live demonstrations, the delegation examined the automated uniform distribution system and interacted with casino training simulators. They also observed how staff cafeteria innovations intersect with corporate social responsibility initiatives, particularly the partnership with Fuhong Society of Macau.
Students praised the field trip for the insights it provided. Peng Wen, a student of the DBA programme described it as “truly enlightening”, offering deeper insights into corporate innovation management strategies. Another student, Rebecca Yang noted that the automated uniform system shattered conventional service sector perceptions, revealing technology’s transformative role in operational efficiency.
UTM’s DBA programme focuses on addressing complex global business challenges through interdisciplinary research and industry collaborations. This field study not only enhanced students’ understanding of multinational hospitality operations but also enriched their academic perspectives with real-world examples. Moving forward, UTM will continue partnering with industry leaders like MGM to integrate academic rigor with practical innovation, cultivating strategic thinkers for Macao and the Greater Bay Area’s evolving hospitality landscape.