“China Studies” Students Visit YOHO Treasure Island Resorts World Hotel to Learn Hotel Operations
Macao University of Tourism consistently upholds an educational philosophy that integrates theory with practice. To further deepen students' understanding of Macao's tourism and hospitality industry, on the afternoon of October 31, 37 Year-2 students from the "China Studies" subject of the Bachelor of Science Marketing and Brand Management (MBM) Programme visited the YOHO Treasure Island Resorts World Hotel. Led by Dr. Catherine Li, the MBM Program Coordinator, and Dr. Jim Luo, the subject convenor, the students observed and learned about the hotel's operations, marketing strategies, and brand promotion efforts.
The visit comprised two main segments: a hotel tour and a sharing session. First, department managers guided professors and students through various divisions, including the switchboard, linen room, front desk, and guest rooms. The hotel's smart and professional management of staff uniforms, its high standards for employee service, and the seamless integration of advanced technology with Macao's unique cityscape in the guest rooms all made a lasting impression on the students regarding the hotel's excellent service philosophy and sophisticated operational system.
Subsequently, Mr. Mike Lam, CEO of YOHO Group, used the YOHO Treasure Island Resorts World Hotel and other projects as examples to explain how the group has analyzed and assessed the Macao tourism market in various contexts. He discussed how they have leveraged unique architectural design, positioning and pricing strategies to secure a distinctive place in a competitive market. As students actively engaged with questions, Mr. Lam shared various "secrets" of hotel management in a humorous and engaging manner, addressing both macro and micro perspectives. He also provided unique insights into the Macao market, inspiring students to reflect on their learning and deepen their understanding of the tourism and hospitality sectors in Macao.
This visit provided students with the opportunity to step out of the classroom and enter the hotel environment, where engaged in immersive activities to learn about the standardized operations of the hotel and listen to the industry leader's multifaceted practical insights. The activity allowed students to gain knowledge in marketing and branding that extended beyond the classroom. After the visit, students expressed that the activity significantly enhanced their understanding of the market, broadened their professional perspectives, and provided valuable guidance for their future career planning.
Prepared by:
Rita Ruan – BDCM-MBM1
Dr. Jim Luo – Assistant Professor, FCTIT.
