UTM Students Achieve Outstanding Results at the National College Student Culture, Tourism, and MICE Innovation and Entrepreneurship Competition

Students from Macao University of Tourism delivered an outstanding performance at the Hong Kong, Macao, and Taiwan Regional Selection of the "20th National College Student Culture, Tourism and MICE Innovation, and Entrepreneurship Competition." Under the guidance of supervising lecturers (Steven) Zhao Zhehao and (Jasmine) Chen Simin, they won multiple awards, including a First Prize, across the Cultural and Creative Design, Tourism, and MICE & Hotel categories.

The event was hosted by the Faculty of International Tourism and Management and the Faculty of Innovation and Design of City University of Macau. It featured three tracks — "Cultural and Creative Design," "Tourism," and "MICE & Hotel" — and attracted 37 teams comprising 154 students from 11 higher education institutions across Hong Kong, Macao, Taiwan, and overseas regions. The National College Student Culture, Tourism and MICE Innovation and Entrepreneurship Competition is jointly organised by the China Council for the Promotion of International Trade Commercial Sub-Council, the China Chamber of International Commerce Commercial Chamber, and the China Society of Business Economics. It is the only national-level authoritative competition selected in the field of culture, tourism, and MICE.

Award List

Cultural and Creative Design Track

• First Prize: "Macau Flavour Four Symbols" (Team member: Mak Chi Kit; Lecturer: Zhao Zhehao)
• Second Prize: "Begonia and Lotus" (Team members: Liu Yuning, Liu Jiaying, Nie Linqing; Lecturer: Zhao Zhehao)
• Second Prize: "Macao CCI Dehumidifier Bag" (Team member: Shi Zhiyu; Lecturer: Zhao Zhehao)
• Third Prize: "Aoyu's window glow" (Team member: Wang Yawen; Lecturer: Zhao Zhehao)

Tourism Track

• Second Prize: "Eat Without Queuing" (Team members: Dai Xiaoteng, Chen Le'er, Zhong Chenxi, Xu Yiran; Lecturer: Chen Simin)
• Second Prize: "Smooth Sailing" (Team members: Liu Yuning, Liu Jiaying, Nie Linqing; Lecturer: Zhao Zhehao)

MICE & Hotel Track

• Third Prize: "Macao Brand Marketing" (Team members: Song Hao, Zhang Weichen, Yu Yue, Ding Xinyue, Ding Yanyu; Lecturer: Chen Simin)

It is worth noting that all four winning teams in the Cultural and Creative Design Track are composed of undergraduate students in Cultural and Heritage Management programme. Drawing inspiration from Macao and Lingnan culture, the students transformed cultural heritage connotations into cultural and creative works that combine aesthetic value with market potential, fully demonstrating the multidisciplinary talents and cross-disciplinary competencies of the Cultural and Heritage Management programme. The achievements in the Tourism and MICE & Hotel tracks further highlight the students' solid foundation in tourism planning, brand marketing, and MICE practice.

The Cultural and Heritage Management programme at Macao University of Tourism has long been committed to participating in the implementation of UNESCO's Convention on the Protection and Promotion of the Diversity of Cultural Expressions (the 2005 Convention). The awarded works are a vivid practice of the spirit of this Convention, reflecting the innovative exploration of the younger generation in the protection of cultural diversity and the sustainable development of cultural industries.

Award-winning members of the Cultural and Creative Design Track with their supervising lecturer.

First Prize, Cultural and Creative Design Track: Macau Flavour Four Symbols

Second Prize, Cultural and Creative Design Track: Begonia and Lotus

Second Prize, Cultural and Creative Design Track: Macao Dehumidifier Bag

Third Prize, Cultural and Creative Design Track: Aoyu's window glow