Programme Overview

The Bachelor of Science in International Business and Innovative Communication degree programme is a four-year programme designed to provide students with the fundamental information and abilities needed to succeed in today's ever-changing business world. It is designed to satisfy the needs of students who want to pursue careers that include business management, global market dynamics, and cross-cultural communication. Students will learn how to use a variety of resources and strategies to communicate effectively with a wide range of stakeholders, including customers, employees, and partners.

IBIC is divided into three major academic areas: communication, language and culture, and business management. It covers areas including business management, international trade, communicative technology, innovative content creation, and data analytics, offering students an in-depth understanding of the global business and communication environments. Graduates will be well-prepared for a wide range of positions, including digital marketing managers, social media specialists, communication coordinators, and public relations professionals. The program of study is taught in English and consists of both theoretical and practical courses. Students will develop their creativity, critical thinking, and problem-solving abilities required to excel in today's dynamic and fast-changing business environment. All students are required to complete a six-month internship in or outside Macao in the third year. In the final year, they are required to complete a thesis or a project.


Programme Aim

BSc International Business and Innovative Communication is an interdisciplinary programme that aims to cultivate effective and innovative communicators with theoretical foundations and practical skills in intercultural business settings.

Programme Objectives

  1. To develop effective communication skills with the use of language and information technology.
  2. To equip students with concepts of business management and international trade.
  3. To cultivate cross-cultural competence and ethical mentality

Programme Learning Outcomes (PLOs)

Upon completing the programme of BSc International Business and Innovative Communication, students will be able to: 

KnowledgeExpand / Collapse
  • K1: Demonstrate knowledge of the appropriate application of the target language on various communication channels. 
  • K2: Integrate the knowledge to contextualise a broad range of practical written or spoken materials for effective intercultural communication.
  • K3: Develop an understanding of various types of communication channels and their ways of operation for business purposes.
  • K4: Identify appropriate business strategies in various business contexts.
  • K5: Develop an understanding of international businesses and cross-cultural issues.
SkillsExpand / Collapse
  • S1: Communicate ideas with clarity in intercultural contexts.
  • S2: Gather, process and analyse information critically from different sources.
  • S3: Utilise a range of IT resources and tools for disseminating diversified content on various media channels.
  • S4: Apply various tools for creating professional and innovative content.
  • S5: Apply appropriate corporate-internal and external communication styles for business management. 
AttitudesExpand / Collapse
  • A1: Practice autonomy in determining and achieving personal outcomes.
  • A2: Adhere to principles of business and communication ethics.
  • A3: Stay aware of and abreast with information and communication technology in a globalised business world.

Programme Structure

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