Postgraduate Studies

IFTM launches new master’s degree programmes in events management to meet market demand for skilled professionals

中文摘要 / Summary in Chinese
New MSc in International Events Management, as well as MPhil in International Hospitality and Tourism Management (Events Management specialisation), are designed to equip people with the necessary skills to contribute professionally to Macao’s economic diversification, says Dr. Ubaldino Couto

In a bid to meet the growing market demand for skilled professionals in the events industry, IFTM is introducing in the coming academic year 2 new postgraduate programmes: the Master of Science (MSc) in International Events Management, and the Master of Philosophy (MPhil) in International Hospitality and Tourism Management (specialisation in Events Management). Applications for the initial intake of each programme are now open.

Recognising events as platforms for collaboration between industries and as playing a pivotal role in generating business opportunities, it is anticipated these postgraduate offerings will complement Macao’s economic diversification strategy, and further the market positioning of the city as a ‘World Centre of Tourism and Leisure’, says Assistant Professor Dr. Ubaldino Couto, Academic Coordinator for Tourism Event Management programmes, who is also overseeing the development of the new master’s programmes.

Dr. Couto adds that the new master’s degree offerings are based on the Institute’s rich experience of nearly 20 years in undergraduate education in events, informed by the latest research in this field, much of which has been conducted by IFTM faculty. The team responsible for the Institute’s Tourism Event Management Bachelor’s Degree Programme is a dedicated group of academic experts with strong connections locally and around the world, regularly publishing in top scholarly journals and presenting in international conferences.   

Dr. Couto explains that the MSc in International Events Management adopts a more practical approach, catering to students from a variety of professional backgrounds, including management and marketing, whilst the MPhil programme, with its specialisation in Events Management, is designed to be academically orientated, targeting people working in education, research, and consulting in that field.

As the economies of Macao and the rest of the world are in recovery mode, the events sector has demonstrated strong growth and such trend is expected to continue, as the sector has expanded beyond business, sports and special events to concerts and performances, observes Dr. Couto. Students enrolled on the new IFTM postgraduate programmes are expected not only to gain solid, advanced theoretical knowledge, but also to have practical opportunities during their studies to organise and manage events.

IFTM provides both programmes in Chinese and English, offered both via daytime and evening classes, allowing students to select the language and class schedule that best suits them for lectures, as well as for other activities aimed at enriching their learning and personal development.

Prospective students can explore various scholarship and grant opportunities. For detailed information, visit the IFTM Admission website or contact the Admission and Registration Division.