*Novo Programa a lançar no ano letivo 2026/2027, sujeito a aprovação final.

Programme Overview

The Bachelor of Science in Management and Data Science is an innovative interdisciplinary programme that prepares students to become business professionals with data-analytic thinking and leadership in the data-driven economy. This programme combines a strong foundation in data science—covering statistics, mathematics, coding, and machine learning—with a practical understanding of business principles and real-world applications.
Students will learn to collect, analyse, and interpret large and complex datasets, develop predictive models, and communicate actionable insights to support organisational decision-making. The curriculum emphasises hands-on experience with industry-standard tools and technologies, and it includes an internship plus an opportunity of opting for a capstone project or a thesis.
Graduates will be uniquely equipped to bridge the gap between data science and business strategy, making them highly competitive for careers in fields in tourism, hospitality, consulting, e-business, and beyond. The programme also emphasises both hard skills (programming, mathematics, problem-solving) and soft skills (communication, teamwork, ethical and social implications). Graduates are prepared for roles such as business data analyst, business intelligence analyst, system analyst, marketing analyst, financial analyst, and for further study in postgraduate programmes.
The normal duration of a BSc in Management and Data Science degree programme is 4 years, with a maximum allowed duration of 7 years. A bachelor’s degree will be awarded to students who have completed 123 credits, within the stipulated time frame of study. The proposed mediums of instruction and assessment for this degree programme are Chinese and English, with identical (but not mixed language) curricula, resulting in the same requirements for the programme structure, courses, and credits..

Curriculum

Programme Aim

This programme is designed to equip students with a strong theoretical foundation in data science (with business applications focused), while also developing their ability to apply practical methods and utilise a variety of data analysis tools.

Programme Objectives

  1. Develop graduates proficient in the foundational concepts and methods of data science, including statistics, machine learning, and data management.
  2. Cultivate skills in programming, data wrangling, and data visualisation using industry-standard tools.
  3. Emphasize the application of data science techniques to solve real-world business problems and support strategic decision-making.
  4. Foster ethical awareness and effective communication of data-driven insights to diverse audiences.

Programme Learning Outcomes (PLOs)

Upon completing the programme of BSc in Management and Data Science, students will be able to: 

KnowledgeExpand / Collapse
  • K1: Systematically understand domain knowledge about tourism and other related service businesses. 
  • K2: Systematically understand the theoretical knowledge and practices of data science.
  • K3: Understand critically the current problems and professional practices in the respective fields, and gain new insights into the pros and cons of varied approaches to enhancing business decision making through analysis of customer and market data.
SkillsExpand / Collapse
  • S1: Analyse business reports and interpret results using data analysis and data visualisation techniques and tools, transforming data into useful information.
  • S2: Apply acquired knowledge and techniques to design and create designated business analysis related solutions, aiming for solving real-world business problems.
  • S3: Develop skills and qualities necessary for employment in business intelligence, business analysis, and/or data analysis positions for tourism and service businesses.
  • S4: Communicate clearly plans, proposals and ideas to various stakeholders in tourism and service businesses, ensuring high accuracy and timeliness of communications.
Attitudes and ValuesExpand / Collapse
  • A1: Adhere to the principles of ethical practices and codes of conducts published by UN Tourism.
  • A2: Be mindful of the social, cultural and environmental impact of their actions.
Programme StructureExpand / Collapse
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