The Bachelor of Science in Cultural and Heritage Management programme offered by UTM is designed with an international perspective and a strong emphasis on practical experience. Harnessing Macao’s rich blend of Chinese and Western cultural heritage, the programme is committed to nurturing students into cultural guardians equipped with both professional knowledge and hands-on skills. Covering areas such as heritage identification, conservation regulations, cultural marketing, and community engagement, the curriculum lays a solid foundation for students aspiring to enter fields such as heritage management, cultural tourism, and the creative industries.
Understanding Heritage Value and Strengthening Identity
Year 2 student Celine Xia shared that the programme not only covers sustainable development strategies for cultural heritage but also explores international and local laws related to heritage protection in depth.
The programme places great emphasis on the value of hands-on learning experiences, as she noted that students, under the guidance of lecturers, conducted research and field visits across the Historic Centre of Macao and understood the importance of cultural heritage. "These experiences made me realise the true mission of cultural and heritage management, which has deepened my sense of identity with Macao,” she reflected.
Beyond the Classroom: Inspiring Creative Practice
Year 3 student Gabriel Lau agreed that the programme allows students to deeply understand the connection between heritage development and cultural tourism, while learning to strike a “dynamic balance” between visitor experiences and community well-being. Students are also encouraged to apply theoretical knowledge to real-world contexts, he added.
In his third year, Gabriel organised the cultural project “Exploring the Taste of Macao: A Bite of 1950s”, which involved collecting oral histories and creating digital archives by interviewing over ten local traditional food businesses, culminating in the production of a short documentary.
The project also featured an immersive exhibition combining vintage shop signs, street imagery, and the aromas of traditional dishes, offering the public a multisensory journey through Macao’s culinary heritage. “This experience taught me that revitalising cultural heritage isn’t about simple replication — it's about breathing new life into traditions within a contemporary context,” he added.
Connecting with the Community, Developing Holistic Skills
Year 4 student Clara Cheng emphasised how the programme allows students to participate in the planning and execution of various cultural projects, which allow them to apply their strengths and interact with different communities and stakeholders. “We not only gained a deeper understanding of cultural diversity, but also broadened our horizons and developed our communication, teamwork, and time management skills,” she said.
Now approaching graduation, Clara aspires to pursue further studies. “My undergraduate studies have provided me with a solid foundation in my field and enhanced my professional skills, which will benefit my future academic pursuits and personal development,” she added.