The following degree programmes are being offered at the Faculty of Creative Tourism and Intelligent Technologies:
(NEW): New Programme to be launched in academic year 2026/2027.
Bachelor of Science in Cultural and Heritage Management
Bachelor of Science in Cultural and Heritage Management programme focuses on the core and interrelated areas of cultural and heritage management: (1) identification, assessment and protection, (2) marketing and promotion, and (3) community outreach programmes. The programme is designed to prepare students for management careers in the fields of heritage management, cultural tourism, cultural and creative industries, museums and galleries, exhibition industry, publication and mass media in governments, private and non-profit organisations.
Bachelor of Science in Tourism Business Management
Bachelor of Science in Tourism Business Management highlights developing a holistic perspective of the tourism system, interdependence of its various components, and the roles played by key stakeholders. Students will gain a deep understanding of the functioning of the operating sectors, such as tour operators, travel agencies, attractions and transportation, be well-formed of the service nature of tourism products, and master the skills in regard to creating satisfying and memorable experiences for guests. In full recognition of the globalisation of the tourism phenomenon and business opportunities, it gives equal attention to local, regional and global contexts and advocates fostering students' adaptability in working for a wide spectrum of culturally diverse tourism settings.
Bachelor of Science in Marketing and Brand Management
Bachelor of Science in Marketing and Brand Management offers knowledge and skills in marketing operation and management in the tourism context, in both physical and digital format. Upon graduation students will be able to operate and manage a brand in a sustainable manner, offer innovative business solutions to clients, and even pursue an entrepreneurial career by developing new brand from scratch where opportunities exist, in tourism destinations. The programme adopts a blended learning mode, integrating theoretical learning in classrooms and practical learning in labs and industry operational sites.
Bachelor of Science in International Business and Innovative Communication
The Bachelor of Science in International Business and Innovative Communication degree programme is a four-year programme that equips students with the fundamental knowledge and skills required to excel in today's ever-changing business environment. Students will learn how to effectively interact with a diverse range of stakeholders, including customers, co-workers, and business partners, by utilizing various tools and strategies. IBIC covers three major academic areas: communication, language and culture, and business management. After completing the programme, graduates will be able to pursue further studies or careers in business management, global market dynamics, and cross-cultural communication.
Bachelor of Science in Management and Data Science
The Bachelor of Science in Management and Data Science is an innovative interdisciplinary programme that prepares students to become business professionals with data-analytic thinking and leadership in the data-driven economy. This programme combines a strong foundation in data science—covering statistics, mathematics, coding, and machine learning—with a practical understanding of business principles and real-world applications.
Master of Science and Postgraduate Diploma Programmes
The Master of Science and Postgraduate Diploma programmes aim at equipping the managers and future managers a combination of most advanced knowledge and management know-how in a specialised field. They feature a highlight on research and analytical competency development, an innovation orientation, as well as an exposure to real life management scenarios, all of which allow graduates to operate and manage in a highly dynamic environment.
Master of Philosophy Programmes
The Master of Philosophy programmes aim at preparing students for research and managerial positions in a specialised field, equipping students with knowledge and skills in contributing to the advancement of the industry, as well as for further research pursuit.
Master of Business Administration (MBA)
*New Programme to be launched in academic year 2026/2027, subject to final approval.
The The UTM transformative Master of Business Administration Programme (MBA) is designed for visionary leaders who can spearhead organisational and societal change during unprecedented disruptions and changing environment. It concentrates on developing business professionals suited for the digital era by combining advanced technological transformation with sustainability and innovation. With a strong emphasis on innovative thinking and digital entrepreneurial spirit, students will engage in systematic theory and hands-on experience to master key concepts, methods, and skills in modern business management, while also enhancing their problem-solving, team leadership, and organisational change abilities.
Doctor of Business Administration
The Doctor of Business Administration offers a transformative educational experience that integrates rigorous academic study, advanced research methodologies, and practical application in the context of the business and service industries. They are designed for professionals who aspire to make a significant impact in the business world through leadership, research, and innovation. Graduates of these programmes will be equipped with the knowledge, skills, and mindset to excel as industry leaders, consultants, policymakers, and academic scholars.
Doctor of Philosophy Programmes
The Doctor of Philosophy programmes are designed for students who wish to pursue a career in academia or a research-related field. Students must complete a doctoral dissertation and successfully pass the dissertation examination for graduation. Each student will work closely with a supervisor or a supervisory team, with the support from school-wide research teams and departments. Graduates are expected to make positive contributions to the growth and enhancement of research and education.