In order to provide diversified training opportunities for Macao’s local hotel industry professionals and enhance their management skills, Institute for Tourism Studies (IFT) and Cornell University School of Hotel Administration, US co-orgainsed a two-day Executive Development Programme on Foodservice Management on 5 and 6 September. The programme helped participants to have a comprehensive understanding of the functioning and management of cutting edge restaurant and foodservice units. The programme attracted 20 professionals of local food and beverage industry to participate.
IFT has the honour of inviting Christopher Muller, Ph.D., a leading academic expert in the field of corporate/chain restaurant management to be the facilitator of this programme. His research has focused on multi-unit restaurant brand management; chain restaurant organisation development and growth; and training of multi-unit managers. Prof. Muller received both his Doctorate and Masters degrees from the School of Hotel Administration at Cornell University. Besides his teaching experience at Boston University and University of Central Florida, Prof. Muller has lectured on management topics to a variety of individuals throughout the world, including presentations to organisations from Germany, Great Britain, Russia, Italy, Singapore, Hong Kong, Korea, Australia, Mexico, Central and South America. He has owned or operated restaurants and small hotels throughout New England. With his extensive experience in the hospitality service business, Prof. Muller he has written books and article related to this area.
This course is designed for the Food & Beverage or Restaurant Manager seeking to gain a competitive advantage for their business. Programme topics include:
- Spotting Trends & Innovations
- Guest Service Management
- Forecasting, Budgeting & Controls
- The Operations Based Marketing Manifesto
- Menu Pricing Strategies
- Service Staff Training & Motivation Strategies
- Developing A Strong “Bench” of Managers
- Great Manager to Great Leader
As the tourism and hospitality industry is growing swiftly in Macao, the demand for knowledgeable professionals is increasing and thus food and beverage management needs to upgrade themselves to cope with the changing market trends. At the completion of this course participants are able to integrate guest service management with creating customer value through staff training and motivation strategies. They learn to understand the relationships between and among menu development, forecasting, budgeting, labour scheduling and food production. Participants can identify and build a strong team of potential management stars who are ready for promotions and then become the leader of that strong team.
IFT is always striving to enhance its research and teaching so as to contribute to the society. By organising diversified seminars and workshops, IFT constantly shares with the industry the most updated information and research findings about the future development of Macao’s sustainable tourism industry and ways to enhance it.
Public Relations
Institute for Tourism Studies