The vision of Macao University of Tourism (UTM) is to become a globally recognised higher education institution for top quality tourism education.


The mission of UTM is to become a leading higher education institution in tourism and service industry studies that equips students with professional knowledge and technical competence in preparation for their future leadership responsibilities in the industry.

In order to fulfil the above mission, the university has the following three characteristics:

  • Unique Identity - The university operates independently, specialising in providing higher education and professional training in tourism and service industry management.
  • Integration - It blends the best approaches of academic development and professional training.
  • Internationalisation - It seeks mutually beneficial cooperation with similar institutions abroad, actively promoting international learning experience among faculty and students.


With the UTM belief, all staff members work together to the realisation of the vision. UTM belief signifies the following:

  • Inspiration;
  • Forward-looking; and
  • Teamwork