UTM PhD student Jelana, Wang Zhenzhen, and her supervisor Professor Eve, Ren Lianping, have been honored with the Best Paper (Honorable Mention) award at the esteemed 43rd ISTTE Annual Conference.
Their paper titled "From Taste Bud to Place Attachment: Unraveling the Impact of Gastronomy Experience on Place Attachment and Behavior Intention".The 43rd ISTTE Annual Conference was hosted by the School of Hotel and Tourism Management at The Hong Kong Polytechnic University, providing a platform for scholars and researchers to exchange cutting-edge ideas and research findings in the field. The theme of this year is “Changing Paradigms in Hospitality/Tourism Education and Research”.
UTM congratulates the research team on the award and will continue to promote academic research in tourism and other areas.