Bachelor of Science in Intelligent and Innovative Management
Programme Overview
Macao University of Tourism (UTM) actively responds to the strategic development plan of the Macao SAR Government for the construction of the “Macao Hengqin-International Education (University) Town” in the Guangdong-Macao In-Depth Cooperation Zone in Hengqin. Building on UTM’s existing cooperation with the Swiss Education Group (SEG) in international hospitality education, UTM is expanding collaboration with SEG-affiliated institutions to jointly cultivate international talent in Hengqin.
Following the establishment of the centre, UTM and CRCS plan to recruit the first cohort of bachelor’s degree students globally for the 2027/2028 academic year. Accordingly, a new forward-looking programme responsive to industry trends and global market demand is required.
Against the backdrop of rapid advances in the global digital economy and intelligent technologies, industrial structures and business models are being profoundly reshaped. With this influence, public companies’ strategies also increasingly focused on digital transformation and innovation-driven development.
The Bachelor of Science in Intelligent Technologies and Innovative Management is designed to address industry trends and bridge the talent gap by nurturing interdisciplinary professionals and future management personnel who are capable of driving technology implementation, business solutions, and digital transformation, thereby providing essential support for regional and global industrial upgrading and high-quality development.
Programme Structure and Curriculum
|
Course Name
|
Type
|
Hours
|
Credits
|
|
Year 1
|
|
|
|
|
Introduction to Business Management
|
Core
|
45
|
3
|
|
Introduction to the Digital Economy
|
Core
|
45
|
3
|
|
English Intermediate I
|
Core
|
—*
|
3
|
|
Digital Competence I
|
Core
|
45
|
3
|
|
English Intermediate II
|
Core
|
—*
|
3
|
|
Introduction to Programming for Data Science
|
Core
|
45
|
3
|
|
Accounting and Budget management
|
Core
|
45
|
3
|
|
Ethics of Technology, Data and Business
|
Core
|
45
|
3
|
|
Global Collaboration Management
|
Core
|
45
|
3
|
|
Industry Professional Certification
|
Core
|
45
|
3
|
|
Studies on National Regime and Macao SAR
|
Core
|
45
|
3
|
|
One course from the elective table
|
Core
|
45
|
3
|
|
|
|
|
|
|
Year 2
|
|
|
|
|
Data Literacy for Business Decision-Making
|
Core
|
45
|
3
|
|
Organisational Behaviour
|
Core
|
45
|
3
|
|
Statistics
|
Core
|
45
|
3
|
|
Management of Technological Innovation
|
Core
|
45
|
3
|
|
Digital Competence II
|
Core
|
45
|
3
|
|
English Communication I
|
Core
|
45
|
3
|
|
Research Methods
|
Core
|
45
|
3
|
|
Intelligent Strategy and Organisational Transformation
|
Core
|
45
|
3
|
|
Innovation Project and Product Management
|
Core
|
45
|
3
|
|
English Communication II
|
Core
|
45
|
3
|
|
China Studies
|
Core
|
45
|
3
|
|
One course from the elective table
|
Core
|
45
|
3
|
|
|
|
|
|
|
Year 3
|
|
|
|
|
Internship
|
Core
|
800-1248
|
6
|
|
Event Technology
|
Core
|
45
|
3
|
|
Sustainability in Hospitality and Tourism
|
Core
|
45
|
3
|
|
Destination Marketing and Management
|
Core
|
45
|
3
|
|
Experience Design
|
Core
|
45
|
3
|
|
Human Resources Management
|
Core
|
45
|
3
|
|
One course from the elective table
|
Core
|
45
|
3
|
|
|
|
|
|
|
Year 4
|
|
|
|
|
Consumer Behaviour
|
Core
|
45
|
3
|
|
Service Quality Management
|
Core
|
45
|
3
|
|
Entrepreneurship
|
Core
|
45
|
3
|
|
Strategic Management
|
Core
|
45
|
3
|
|
Digital Marketing
|
Core
|
45
|
3
|
|
Public Speaking
|
Core
|
45
|
3
|
|
AIoT Applications
|
Core
|
45
|
3
|
|
|
|
|
|
|
Students must complete any one of the following sets of modules/courses to earn 6 credits:
|
|
|
|
|
Set I
|
|
|
|
|
Thesis
|
Core
|
—
|
6
|
|
|
|
|
|
|
Set II
|
|
|
|
|
Capstone project
|
Core
|
—
|
3
|
|
One course from the elective table
|
Core
|
45
|
3
|
|
Total Credits
|
123
|
* Students are assigned to classes of 45 hours or 67.5 hours of the course according to their English placement test results.
Elective List
|
Course Name
|
Type
|
Hours
|
Credits
|
|
Year 1 / Year 4
|
|
|
|
|
German I
|
elective
|
45
|
3
|
|
French I
|
elective
|
45
|
3
|
|
Mandarin I 1
|
elective
|
45
|
3
|
|
Introduction to FinTech
|
elective
|
45
|
3
|
|
Critical Thinking and University Seminar
|
elective
|
45
|
3
|
|
|
|
|
|
|
Year 2 / Year 4
|
|
|
|
|
German II
|
elective
|
45
|
3
|
|
French II
|
elective
|
45
|
3
|
|
Mandarin II 1
|
elective
|
45
|
3
|
|
Innovation in the Big Health Industry
|
elective
|
45
|
3
|
|
Artificial Intelligence and Machine Learning
|
elective
|
45
|
3
|
|
|
|
|
|
|
Year 3 / Year 4
|
|
|
|
|
Marketing Channels and Distribution
|
elective
|
45
|
3
|
|
Business Analytics for Hospitality and Tourism
|
elective
|
45
|
3
|
Remark：
- Mandarin is available only to students whose first language is not Chinese.
Two Pathways of the Dual Bachelor's programme
|
Pathway
|
4 years in UTM
|
2.5 years in UTM +1.5 years in CRCS
|
|
Degree awarded by UTM
|
BSc in Intelligent and Innovative Management
|
BSc in Intelligent and Innovative Management
|
|
Degree awarded by CRCS
|
BSc in Applied Innovation for Hospitality Business Transformation
|
BSc in Hospitality Business Management
|
|
Campus/Year
|
UTM (4+0)
|
UTM (2.5)
|
CRCS (1.5)
|
|
Year 1
|
36
|
36
|
|
|
Year 2
|
36
|
36 +3
|
|
|
Year 3
|
24
|
6
|
15
|
|
Year 4
|
27
|
3 to 6
|
21-24
|
|
Capstone project/Thesis
|
|
Total credits
|
123
|
84 to 87
|
36 to 39
|
# Planned for academic year 2027/2028 and will be in effect after being published in MSAR Gazette.